Popeye’s Is The Winner of The Fried Rooster Twitter War – Forbes

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BAGRAM, AFGHANISTAN – MARCH 13: SPC Jonathan Shaw (R) orders chicken from a Popeyes Louisiana Kitchen restaurant in the post exchange complex on Bagram Airfield on March 13, 2014 near Bagram, Afghanistan. Located about 35 miles from Kabul, Bagram

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Popeye’s is the winner of the Fried Chicken Twitter War with Chick-fil-A, judging by data from each of the companies in the days following their now-notorious social media beef over who is the ‘original’ maker of fried chicken sandwiches. 

For Popeye’s – which has a larger store footprint, but a smaller following on social media – the Twitter clap-back was a brilliantly-executed coup that took a competitor’s advertisement and leveraged into an insult, engaging not just with a Twitter following more dedicated to its’ brand, than to Chick-fil-A’s, but a driver of foot traffic that sent people crashing through doors and drive-thru lines to the point that it ran out of its signature sandwiches. 

The first chart, based on Thinknum data tracking Facebook Were Here Count – that is, how many people are making social media postings geo-tagged from its locations – reflected a massive spike in visits to the restaurant, whereas Chick-fil-A visits rose at a much slower pace.

Popeye’s Twitter Follower Count also soared – the company added about 60% to its overall following, whereas Chick-fil-A added less than 4% over the same timeframe. Putting it into scale – Popeye’s added more Twitter followers in the last week, than it did in the first half of 2019, all of 2018, and calendar 2017 – combined. The lone bit of dignity to be salvaged by Chick-fil-A, is that it still tacked on tens of thousands of Twitter followers, and still has a Twitter following about six-times the size of its competitor. The same can be said for Facebook likes – to date, Chick-fil-A’s social reach far outstrips that of Popeye’s. But the Fried Chicken Sandwich Twitter War of 2019 only served to reduce that edge.

The beef began about a week ago with a seemingly-harmless promotional Tweet from Chick-fil-a, with an image more or less stating “Buns + Pickles + Chicken = All the &lsqbheart emoji&rsqb for the original.”

Popeye’s was having none of it, responding “Y’all good?”

From there, the beef spilled across social media, spanning from coast-to-coast for a very viral news sensation on an otherwise ho-hum August week. Other chains tried to chime in and cash in on the viral sensation. By the time the weekend arrived, at least one entrepreneurial rapper took it upon himself to stock up on extra Popeye’s merchandise and start marking sandwiches up – several hundred times over – although it’s unclear whether he actually got any customers. 

But in nearly every measurable metric, Popeye’s roasted its competition this round. Its response to Chick-fil-A’s initial tweet registered more than 300,000 likes on Twitter – as of publication time, Chick-fil-A’s only garnered less than 25,000 likes. All Popeye’s needs, is a few more dozen more successful Twitter battles, and it will have finally won the social media clout war, too. 

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BAGRAM, AFGHANISTAN – MARCH 13: SPC Jonathan Shaw (R) orders hen from a Popeyes Louisiana Kitchen area cafe in the article trade advanced on Bagram Airfield on March 13, 2014 in close proximity to Bagram, Afghanistan. Located about 35 miles from Kabul, Bagram

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Popeye’s is the winner of the Fried Hen Twitter War with Chick-fil-A, judging by details from each and every of the providers in the days adhering to their now-infamous social media beef above who is the ‘original’ maker of fried hen sandwiches. 

Popeye's Facebook Were Here Count accelerated during the Twitter Fried Chicken War.

Popeye’s Facebook Have been Below Rely

Thinknum

For Popeye’s – which has a greater retailer footprint, but a smaller sized subsequent on social media – the Twitter clap-back was a brilliantly-executed coup that took a competitor’s advertisement and leveraged into an insult, participating not just with a Twitter following a lot more devoted to its’ manufacturer, than to Chick-fil-A’s, but a driver of foot traffic that sent people today crashing by doors and travel-thru strains to the issue that it ran out of its signature sandwiches. 

The 1st chart, based on Thinknum facts monitoring Fb Had been Below Count – that is, how several men and women are building social media postings geo-tagged from its places – mirrored a significant spike in visits to the cafe, whilst Chick-fil-A visits rose at a a great deal slower speed.

Popeye’s Twitter Follower Depend also soared – the business additional about 60% to its all round adhering to, whilst Chick-fil-A included considerably less than four% about the exact same timeframe. Putting it into scale – Popeye’s extra a lot more Twitter followers in the very last week, than it did in the initially fifty percent of 2019, all of 2018, and calendar 2017 – mixed. The lone little bit of dignity to be salvaged by Chick-fil-A, is that it even now tacked on tens of countless numbers of Twitter followers, and still has a Twitter adhering to about six-times the measurement of its competitor. The exact same can be claimed for Facebook likes – to date, Chick-fil-A’s social get to far outstrips that of Popeye’s. But the Fried Hen Sandwich Twitter War of 2019 only served to lessen that edge.

Popeye's Twitter following soared during its spat with Chick-fil-A.

Popeye’s Twitter Follower Rely

Thinknum

The beef commenced about a week ago with a seemingly-harmless advertising Tweet from Chick-fil-a, with an impression additional or much less stating “Buns + Pickles + Chicken = All the [heart emoji] for the first.”

Popeye’s was having none of it, responding “Y’all superior?”

From there, the beef spilled throughout social media, spanning from coast-to-coastline for a extremely viral news sensation on an if not ho-hum August week. Other chains tried to chime in and money in on the viral sensation. By the time the weekend arrived, at the very least a person entrepreneurial rapper took it on himself to inventory up on added Popeye’s merchandise and commence marking sandwiches up – various hundred periods more than – though it’s unclear irrespective of whether he in fact received any shoppers. 

But in approximately each measurable metric, Popeye’s roasted its level of competition this round. Its reaction to Chick-fil-A’s preliminary tweet registered extra than 300,000 likes on Twitter – as of publication time, Chick-fil-A’s only garnered considerably less than 25,000 likes. All Popeye’s demands, is a few far more dozen additional successful Twitter battles, and it will have eventually gained the social media clout war, too. 

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