Fiat Chrysler is recreating the 1993 film “Groundhog Day” with Bill Murray for a Super Bowl ad for the Jeep Gladiator pickup.
Fiat Chrysler is recreating the 1993 film “Groundhog Day” with Monthly bill Murray for a Super Bowl advert for the Jeep Gladiator pickup.
The 60-next commercial, which the automaker released Sunday morning, options the acclaimed actor reprising his function as Phil Connors and reliving the identical day around and around yet again as he did in the motion picture. At very first, he is taken again by the deja vu, till he normally takes the Gladiator as his getaway car alternatively of a basic Chevrolet C-10 pickup that was showcased in the film.
Murray and a groundhog he steals happily take the auto on distinctive adventures just about every working day – from biking and snow drifting to actively playing whack-a-mole.
“No working day is the exact in a Jeep Gladiator,” reads the advertisement, a engage in on the movie’s initial poster that claimed, “He is possessing the day of his life … more than and above again.”
Fiat Chrysler Chief Marketing Business office Olivier Francois stated he initial tried getting in contact with Murray in Oct soon after recognizing the Tremendous Bowl 2020 and Groundhog working day were on the exact same working day for the very first time in 54 decades. Getting Murray to indicator on was important to the advert, he claimed.
“What is extraordinary below is that definitely we got Invoice Murray to say indeed to do it. This is absolutely a miracle,” he informed CNBC. “It is really the identical type of wonder having Tremendous Bowl Sunday falling on Groundhog Working day.”
To retain the ad as reliable as probable, it was filmed in Woodstock, Illinois, wherever the movie was filmed. It characteristics the very same places as the film as perfectly as appearances by Murray’s brother, Brian Doyle-Murray, who played the town of Punxsutawney’s mayor, and Stephen Tobolowsky as “Needlenose Ned” Ryerson. The ad also was unveiled at six a.m., when Murray woke up just about every day in the motion picture.
Considerably of the advertisement, according to Francois, was unscripted. It was Murray, identified for his improv and impulsiveness, carrying out what he required. Murray’s persona is precisely why Francois explained he preferred him for a industrial for Jeep.
“He is just a absolutely free spirit. He will just do what he desires to do just in the moment. He will be adventurous,” Francois stated. “It can be in fantastic alignment with Jeep’s DNA. And like Jeep, he is a global American cultural icon.”