Press Release

February 17, 2020

Cupertino, California — February 17, 2020 — As the public wellbeing reaction to COVID-19 carries on, our ideas stay with the communities and persons most deeply afflicted by the sickness, and with these doing work about the clock to include its unfold and to deal with the sick. Apple is extra than doubling our earlier announced donation to assist this historic community wellness hard work. 

Our quarterly direction issued on January 28, 2020 reflected the very best information out there at the time as very well as our most effective estimates about the pace of return to get the job done pursuing the close of the extended Chinese New Calendar year holiday on February 10. Perform is starting up to resume all around the nation, but we are dealing with a slower return to normal conditions than we had predicted. As a consequence, we do not hope to satisfy the revenue advice we offered for the March quarter thanks to two most important things.

The initially is that globally Iphone supply will be temporarily constrained. Though our Apple iphone manufacturing husband or wife web sites are located outdoors the Hubei province — and when all of these amenities have reopened — they are ramping up extra gradually than we had predicted. The health and properly-staying of just about every particular person who can help make these solutions feasible is our paramount priority, and we are doing the job in near session with our suppliers and public wellbeing professionals as this ramp proceeds. These Apple iphone supply shortages will quickly have an effect on revenues globally.

The next is that demand for our merchandise inside China has been impacted. All of our retailers in China and numerous of our spouse retailers have been closed. On top of that, retailers that are open have been working at decreased hrs and with very minimal customer targeted traffic. We are gradually reopening our retail outlets and will proceed to do so as steadily and properly as we can. Our corporate places of work and call facilities in China are open up, and our online suppliers have remained open up in the course of.

Outside the house of China, buyer need across our solution and service types has been robust to date and in line with our expectations.

The situation is evolving, and we will present far more information and facts in the course of our future earnings simply call in April. Apple is fundamentally sturdy, and this disruption to our small business is only momentary. Our 1st precedence — now and normally — is the wellness and safety of our staff members, source chain partners, prospects and the communities in which we operate. Our profound gratitude is with all those on the front lines of confronting this public well being emergency.

This update incorporates ahead-seeking statements, in the meaning of the Non-public Securities Litigation Reform Act of 1995. These ahead-searching statements involve without the need of limitation these about the Company’s expected long run financial final results. These statements involve threats and uncertainties, and precise results may possibly vary. Pitfalls and uncertainties contain without the need of limitation: the impact of global and regional financial circumstances on the Company’s business enterprise, such as results on paying for decisions by buyers and enterprises the capacity of the Organization to contend in marketplaces that are really aggressive and issue to fast technological transform the skill of the Organization to handle frequent introductions and transitions of products and companies, such as delivering to the market, and stimulating consumer demand for, new products, expert services and technological improvements on a timely foundation the impact that shifts in the blend of products and solutions and expert services and in the geographic, forex or channel blend, component price will increase, boosts in the expense of acquiring and delivering content material for the Company’s services, value level of competition, or the introduction of new products or products and services, together with new merchandise or companies with greater price tag structures, could have on the Company’s gross margin the dependency of the Company on the efficiency of distributors of the Company’s products and solutions, together with cellular network carriers and other resellers the possibility of compose-downs on the benefit of inventory and other property and invest in determination cancellation risk the continued availability on suitable conditions, or at all, of specific parts, solutions and new technologies necessary to the Company’s organization, which include components and systems that might only be out there from solitary or restricted sources the dependency of the Business on producing and logistics providers supplied by third functions, lots of of which are located exterior of the US and which may well impact the good quality, amount or price tag of products and solutions made or solutions rendered to the Organization the outcome of merchandise and expert services design and manufacturing problems on the Company’s fiscal functionality and reputation the dependency of the Organization on third-bash mental house and digital written content, which may possibly not be out there to the Enterprise on commercially acceptable conditions or at all the dependency of the Enterprise on support from 3rd-party software program developers to establish and keep software program purposes and products and services for the Company’s products the impression of unfavorable authorized proceedings, such as a prospective finding that the Enterprise has infringed on the mental house rights of other folks the impact of intricate and shifting legislation and restrictions worldwide, which expose the Corporation to probable liabilities, greater prices and other adverse results on the Company’s enterprise the capacity of the Enterprise to control challenges affiliated with the Company’s retail retailers the ability of the Corporation to regulate pitfalls linked with the Company’s investments in new enterprise tactics and acquisitions the effect on the Company’s enterprise and reputation from information know-how program failures, community disruptions or losses or unauthorized entry to, or release of, private facts the means of the Corporation to comply with guidelines and regulations with regards to details defense the ongoing provider and availability of key executives and workforce political functions, worldwide trade disputes, war, terrorism, purely natural disasters, public health problems, like the outbreak of COVID-19, and other business interruptions that could disrupt source or supply of, or need for, the Company’s products economical dangers, which includes pitfalls relating to forex fluctuations, credit risks and fluctuations in the market place value of the Company’s expense portfolio and modifications in tax fees and exposure to added tax liabilities. Much more details on these pitfalls and other opportunity components that could influence the Company’s economic outcomes is provided in the Company’s filings with the SEC, which includes in the “Risk Factors” and “Management’s Discussion and Examination of Economic Issue and Results of Operations” sections of the Company’s most not long ago filed periodic stories on Sort 10-K and Variety 10-Q and subsequent filings. The Business assumes no obligation to further more update its steerage for the 2nd quarter ending March 28, 2020, or any other forward-on the lookout statements or info, which speak as of their respective dates.

    © 2020 Apple Inc. All legal rights reserved. Apple, the Apple emblem and Iphone are trademarks of Apple. Other company and solution names could be logos of their respective homeowners.