Disney Parks Veteran Actions Down Amid Sluggish Star Wars Land Attendance – Hollywood Reporter


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5: 14 PM PDT nine/23/2019

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Etan Vlessing

Disney Parks Veteran Actions Down Amid Sluggish Star Wars Land Attendance - Hollywood Reporter 1

ERIC PIERMONT/AFP/Getty Pictures

Catherine Powell

Catherine Powell is leaving the organization following the Star Wars: Galaxy’s Edge attraction launches fell flat.

Catherine Powell, who oversees the U.S. and Paris theme parks for The Walt Disney Organization, is leaving the studio, The Hollywood Reporter has confirmed.

As president of Disney Parks West, Powell was in demand of Disneyland Paris, Walt Disney Environment and Disneyland. Powell was also in her post through the recent openings for two new Star Wars lands — Star Wars: Galaxy’s Edge at Walt Disney Planet in Orlando and yet another at the California Disneyland park — that fell flat on attendance.

Disney had to abide by up the turnout for the Star Wars attraction launches with price cut pricing and aggressive advertising.

It can be comprehended from sources at Disney that Powell’s write-up has been removed, and she will assistance in the transition as her staff members reviews to Disney Parks, Activities & Items chairman Bob Chapek. 

The studio experienced significant anticipations for Star Wars: Galaxy’s Edge, which feature two rides — Star Wars: Rise of the Resistance and the Millennium Falcon: Smugglers Operate — and diversified sci-fi stores and dining establishments with Star Wars themes.

But hype about the new Star Wars lands appears to have dissuaded some from attending quickly immediately after the launches. Shortly immediately after it was declared that Galaxy’s Edge would open in late May possibly, Disney unveiled that a no-cost reservation (in addition to a park ticket) would be essential to access the Star Wars land from May well 31 by way of June 23.

Powell, who has been with Disney for 15 several years, joined the company in 2004 following senior administration roles at BBC Around the world masking Television set revenue for Central and Jap Europe and the Center East.

Her departure also stands in contrast to Disney CEO Bob Iger in a New York Times profile on Sunday promising to set far more ladies in top executive positions at the Hollywood studio, with an eye to larger gender parity.

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